London, United KingdomKing's Cross
The Standard London
Brutalist retro-futurist showpiece
King's Cross London, United Kingdom
Opened
2019
Price
$$$
Rated for
Design Social HeritageOutside the door
The house
The StandardBrutalist retro-futurist showpiece
A bright red exterior lift ascends the concrete facade into a playful world of seventies colors, library lounge vinyl sessions, and late-night parties.
“Built with a little whimsy in mind, it’s a great place to stay if you’re looking to be social…”
What it’s good at
Exceptional
Shawn Hausman's interiors blend saturated seventies palettes, curved contours, tactile velvets, and an exterior red capsule lift.
Remarkable
A lively circuit spanning tenth-floor late-night lounge Sweeties, an open-air rooftop, and the Sound Studio recording booth.
Notable
The preserved 1974 Camden Town Hall Annexe retains its original precast concrete waffle facade opposite St Pancras.
What they say
Michelin Selected
Michelin
UK Readers' Choice Awards – The best hotels in London
Condé Nast Traveler
2025
Also in Wallpaper* and AFAR.
The colorful interiors provide maximum contrast with the monochrome façade, and they’re notable for their period inspiration, if not their historical correctness.
Right in the middle
Well-located: walkable to some things, a short ride to more.
Set directly opposite St Pancras International, the location connects to Eurostar platforms and the shopping, dining, and canal paths of Coal Drops Yard.
The rooms
Cobalt carpets and curved timber wardrobes define the bedrooms, while terraced suites feature outdoor soaking tubs overlooking the gothic arches of St Pancras.
The gym
- Gym
- 24-hour gym equipped with cardio machines, resistance equipment, free weights, and Peloton bikes.
Restaurant
Decimo
Chef Peter Sanchez-Iglesias cooks Spanish-Mexican dishes over open wood fires, surrounded by skyline views and curved red booths.
Occupying the brutalist 1970s former offices for Camden Council, re-shaped by interior architects Archer Humphryes, the hotel is now crowned with a glass new-build addition
At the table
Double Standard serves craft beers on the ground floor, and tenth-floor lounge Sweeties mixes late-night cocktails beside deep velvet seating.
How it began
Built in 1974 as the Camden Town Hall Annexe, the raw Brutalist landmark was preserved and topped with a three-story steel-and-glass crown.
“The 266 guest rooms...have tufted leather headboards, Bang & Olufsen speakers, and divine bathrobes.”
Good to know
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The Standard London
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Our shorthand
How we rate hotels.
The medals
Gold
Extremely rare. Sets the global standard.
Silver
Brilliant execution. And we’re picky.
Bronze
They did this well. You’ll notice.
Listed
A defining trait. Makes the hotel what it is.
The eight vibes
Design
Built around a vision. Even the door handles have a designer.
Luxe
Cared for at every turn. The bath is drawn before you ask.
Local
It could only be here. You wake up knowing where you are.
Social
Where the city goes out. The bar is full and the night is young.
Heritage
A building with a story. Once a palace, a monastery, a station.
Wellness
You leave feeling new. Rest, sweat, soak and sleep like a stone.
Classic
The city grew up with it. Same rituals, same regulars, same bar.
Resort
A world of its own. Something to do from breakfast to nightcap.
The scene
Lively
Where things happen: restaurants, shops, people.
Central
Well-located: walkable to some things, a short ride to more.
Quiet
Away from the crowds. Getting around takes intention.
Secluded
A place apart: the property is the destination.