Forte dei Marmi, ItalyVittoria Apuana
Villa Grey
Monochrome seaside villa
Vittoria Apuana Forte dei Marmi, Italy
Opened
2010
Price
$$$
Rated for
Local Design LuxeOutside the door
Monochrome seaside villa
Alessandro Agrati turned this 1900s summer villa into an understated coastal residence, dressed in pale grey tones steps from the shore.
What it’s good at
Listed
A monochrome palette of dove-grey and white, accented by sculptures throughout the garden.
Listed
Culti bath products, garden breakfasts, and dedicated attendants at the private beach club.
What they say
Michelin Selected
Michelin
Located right on the beachfront promenade, this luxury hotel features peaceful guest rooms with parquet floors, modern decor, and views of the mountains or the sea.
Right in the middle
Well-located: walkable to some things, a short ride to more.
Vittoria Apuana's quiet promenade sits out front, and the town pier and central piazza are an easy bike ride away.
The rooms
Accommodations feature marble bathrooms and wood floors, with four annexed suites in La Dimora opening directly onto private gardens.
Restaurant
I Bagni di Villa Grey
The shaded beach terrace serves fresh seafood and house-made pasta looking out over white cabanas and the sea.
At the table
Michelin-starred Il Parco serves modern Tuscan dishes behind glass greenhouse walls, and morning breakfasts look onto the pine garden.
How it began
The seaside villa once served as a guest house run by Franciscan nuns, before the local Larini family converted it in 2010.
Forte dei Marmi
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Our shorthand
How we rate hotels.
The medals
Gold
Extremely rare. Sets the global standard.
Silver
Brilliant execution. And we’re picky.
Bronze
They did this well. You’ll notice.
Listed
A defining trait. Makes the hotel what it is.
The eight vibes
Design
Built around a vision. Even the door handles have a designer.
Luxe
Cared for at every turn. The bath is drawn before you ask.
Local
It could only be here. You wake up knowing where you are.
Social
Where the city goes out. The bar is full and the night is young.
Heritage
A building with a story. Once a palace, a monastery, a station.
Wellness
You leave feeling new. Rest, sweat, soak and sleep like a stone.
Classic
The city grew up with it. Same rituals, same regulars, same bar.
Resort
A world of its own. Something to do from breakfast to nightcap.
The scene
Lively
Where things happen: restaurants, shops, people.
Central
Well-located: walkable to some things, a short ride to more.
Quiet
Away from the crowds. Getting around takes intention.
Secluded
A place apart: the property is the destination.