NoMad New York, New York
Opened
2023
Price
$$$
Rated for
Design Wellness SocialOutside the door
The house
Virgin HotelsPlayful Broadway perch
Energetic common areas showcase bold contemporary art and crimson accents, anchored by a bustling third-floor terrace and rooftop nightlife.
“Playful and edgy from top to bottom, the hotel is all bright red accents, big windows, and a spacious bar-restaurant with a sprawling outdoor patio”
What it’s good at
Notable
Mark Zeff interiors blend blonde wood and black-veined marble with curated contemporary art and subtle crimson accents.
Notable
Subterranean Exhale Spa features a coed hammam, snow room, and halotherapy, paired with a fourth-floor pool.
Notable
Multi-level gathering spaces spanning the third-floor Everdene terrace, intimate Shag Room, and thirty-ninth-floor Riff Raff Club.
What they say
Michelin Selected
Michelin
Also in Condé Nast Traveler and AFAR.
It's a pretty unusual setup that doesn't promote much privacy, though there's a sliding door that separates the Dressing Room from the Lounge.
In a lively part of town
Where things happen: restaurants, shops, people.
Set directly on Broadway in NoMad, the hotel is a short walk from Madison Square Park, Koreatown dining, and multiple subway lines.
The rooms
Sliding wooden doors separate dressing areas from sleeping quarters, which feature ergonomic corner-headboard beds and floor-to-ceiling city views.
The pool and gym
Bring a swimsuit.
A fourth-floor heated pool looks up at the Empire State Building, and the fitness center faces the Manhattan skyline.
The spa
Underground treatment suites sit behind curved timber walls, dedicated to massages and restorative bodywork.
Dogs stay too.
At the table
Cocktails are shaken at the 39th-floor Riff Raff Club, and the plush Shag Room hosts intimate nightcaps.
How it began
Completed in 2023, the 39-story glass tower by Stantec features a staggered cantilevered facade designed to optimize Manhattan skyline views.
Good to know
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Virgin Hotels New York City
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Our shorthand
How we rate hotels.
The medals
Gold
Extremely rare. Sets the global standard.
Silver
Brilliant execution. And we’re picky.
Bronze
They did this well. You’ll notice.
Listed
A defining trait. Makes the hotel what it is.
The eight vibes
Design
Built around a vision. Even the door handles have a designer.
Luxe
Cared for at every turn. The bath is drawn before you ask.
Local
It could only be here. You wake up knowing where you are.
Social
Where the city goes out. The bar is full and the night is young.
Heritage
A building with a story. Once a palace, a monastery, a station.
Wellness
You leave feeling new. Rest, sweat, soak and sleep like a stone.
Classic
The city grew up with it. Same rituals, same regulars, same bar.
Resort
A world of its own. Something to do from breakfast to nightcap.
The scene
Lively
Where things happen: restaurants, shops, people.
Central
Well-located: walkable to some things, a short ride to more.
Quiet
Away from the crowds. Getting around takes intention.
Secluded
A place apart: the property is the destination.