San Lorenzo Florence, Italy
Renovated
2025
Price
$$$$
Rated for
Design Luxe SocialOutside the door
The house
MarriottRationalist pop outpost
The plant-filled central courtyard functions like an internal piazza, blending coffee socials, fashion events, and evening DJ sets in the lounge.
“The reception area, just around the corner on Via del Melarancio, welcomes you in with handpainted wallpaper featuring tigers, peacocks, and other exotic animals”
What it’s good at
Notable
Interiors by AvroKO showcase 1970s Italian modernism, optical-illusion neon headboards, and a room-scale Medici menagerie mural.
Listed
Suites offer marble bathrooms, plush bathrobes, twenty-four-hour service, and expansive private terraces facing the Medici Chapels.
Listed
Four venues include the central courtyard, Zefiro Rooftop, and W Lounge anchored by a blue lava stone bar.
What they say
Michelin Selected
Michelin
Also in Condé Nast Traveler and Wallpaper*.
Public spaces are equally striking, from AvroKO’s playful murals to the courtyard alive with color.
Right in the middle
Well-located: walkable to some things, a short ride to more.
Set on Piazza dell'Unita Italiana, the hotel sits a five-minute walk from Santa Maria Novella station, the Duomo, and Medici Chapels.
The rooms
Arch-shaped neon headboards nod to the Vasari Corridor, paired with marble finishes, bold graphic palettes, and custom Tuscan Monopoly boards.
The sauna
A light wood sauna and ice fountain sit beside a relaxation lounge lined with glossy dark green tiles.
The gym
The 24-hour fitness center holds cardio machines, stair climbers, and free weights set over light wood floors.
At the table
Tratto serves modern Italian classics on the ground floor, and Zefiro Rooftop pours cocktails facing the illuminated Duomo.
The brand new interiors, by design firm AvroKO, draw heavily from the 1960s and 1970s, expressed through geometric forms, sculptural furniture and moody lighting.
How it began
Florentine architect Lando Bartoli completed the original rationalist structure in 1968, housing the Grand Hotel Majestic before its modern revival.
1 of 4
Good to know
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Our shorthand
How we rate hotels.
The medals
Gold
Extremely rare. Sets the global standard.
Silver
Brilliant execution. And we’re picky.
Bronze
They did this well. You’ll notice.
Listed
A defining trait. Makes the hotel what it is.
The eight vibes
Design
Built around a vision. Even the door handles have a designer.
Luxe
Cared for at every turn. The bath is drawn before you ask.
Local
It could only be here. You wake up knowing where you are.
Social
Where the city goes out. The bar is full and the night is young.
Heritage
A building with a story. Once a palace, a monastery, a station.
Wellness
You leave feeling new. Rest, sweat, soak and sleep like a stone.
Classic
The city grew up with it. Same rituals, same regulars, same bar.
Resort
A world of its own. Something to do from breakfast to nightcap.
The scene
Lively
Where things happen: restaurants, shops, people.
Central
Well-located: walkable to some things, a short ride to more.
Quiet
Away from the crowds. Getting around takes intention.
Secluded
A place apart: the property is the destination.