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W New York Union Square

W New York Union Square

Union Square, Manhattan, New York

Opened 2000   Renovated 2024   $$$

“Beaux-Arts lifestyle flagship”

Design Social Heritage
Lively
W New York Union Square — vibe

Vibe

A site-specific Shantell Martin mural greets arrivals before the double-height Living Room opens up beneath preserved classical columns.

“Beaux-Arts lifestyle flagship”

Design

Rockwell Group interiors featuring a Shantell Martin lobby mural and taxi-yellow bathroom fixtures.

Social

The double-height Living Room lounge transitions from daytime workspace to cocktails, alongside a rooftop bar.

Heritage

A 1911 Beaux-Arts landmark building featuring a monumental mansard roof and preserved classical columns.

Lively

On Union Square Park, steps from the Greenmarket, subway lines, and downtown dining.

W New York Union Square — rooms

Rooms

Park-inspired botanical motifs meet burnt-orange velvet headboards, subway-tile bathrooms, and playful taxi-yellow faucet fixtures.

Wellness

The 24-hour gym pairs Technogym cardio equipment and a five-bike Peloton studio with a dedicated hydro-massage recovery lounge.

W New York Union Square — backstory

Backstory

Completed in 1911 as the Germania Life Insurance headquarters, the Beaux-Arts landmark retains its monumental four-story mansard roof.

W New York Union Square — eat & drink

Eat & drink

Seahorse serves raw-bar classics on the ground floor, while The Guardian offers cocktails beneath a retractable rooftop overlooking the park.

The neighborhood

Union Square Park sits right outside, where four-day-a-week Greenmarket stalls buzz beside major subway lines heading uptown or across the river.

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