Accor in Seoul

Hotel Naru Seoul MGallery

Mapo 2022 $$$

“Riverfront sky sanctuary”

Central

Design Bronze They did this well. You’ll notice. Design Architecture and interiors lead. There’s a creative vision at work. The whole shorthand → Luxe Bronze They did this well. You’ll notice. Luxe The guest is conspicuously well cared for. Requests met before they’re made. The whole shorthand → Wellness Bronze They did this well. You’ll notice. Wellness Built around feeling better. Rest, sweat, soak, spa. The whole shorthand →

Pullman Ambassador Seoul

Jangchung-dong 2022 $$$

“Pioneering hospitality revival”

Central

Heritage Bronze They did this well. You’ll notice. Heritage A building with history. The story of the place is part of the stay. The whole shorthand → Wellness Bronze They did this well. You’ll notice. Wellness Built around feeling better. Rest, sweat, soak, spa. The whole shorthand → Classic Bronze They did this well. You’ll notice. Classic A hotel the city grew up with. Same rituals, same regulars. The whole shorthand →

Fairmont Ambassador Seoul

Yeouido 2021 $$$

“Bold architectural riverside tower”

Central

Design Bronze They did this well. You’ll notice. Design Architecture and interiors lead. There’s a creative vision at work. The whole shorthand → Luxe Bronze They did this well. You’ll notice. Luxe The guest is conspicuously well cared for. Requests met before they’re made. The whole shorthand → Wellness Listed A defining trait. Makes the hotel what it is. Wellness Built around feeling better. Rest, sweat, soak, spa. The whole shorthand →

Mondrian Itaewon

Yongsan 2020 $$$

“Artful urban playground”

Lively

Design Bronze They did this well. You’ll notice. Design Architecture and interiors lead. There’s a creative vision at work. The whole shorthand → Social Bronze They did this well. You’ll notice. Social Energy and scene. Where the city goes out, whether or not it’s sleeping here. The whole shorthand → Wellness Listed A defining trait. Makes the hotel what it is. Wellness Built around feeling better. Rest, sweat, soak, spa. The whole shorthand →

Novotel Ambassador Seoul Yongsan

Yongsan 2017 $$

“Skybridge city lifestyle hub”

Central

Design Bronze They did this well. You’ll notice. Design Architecture and interiors lead. There’s a creative vision at work. The whole shorthand → Social Bronze They did this well. You’ll notice. Social Energy and scene. Where the city goes out, whether or not it’s sleeping here. The whole shorthand → Classic Listed A defining trait. Makes the hotel what it is. Classic A hotel the city grew up with. Same rituals, same regulars. The whole shorthand →

Sofitel Ambassador Seoul Hotel & Serviced Residences

Songpa 2021 $$$

“Parisian lakeside glamour”

Central

Wellness Bronze They did this well. You’ll notice. Wellness Built around feeling better. Rest, sweat, soak, spa. The whole shorthand → Design Listed A defining trait. Makes the hotel what it is. Design Architecture and interiors lead. There’s a creative vision at work. The whole shorthand → Luxe Listed A defining trait. Makes the hotel what it is. Luxe The guest is conspicuously well cared for. Requests met before they’re made. The whole shorthand →

Novotel Ambassador Seoul Dongdaemun Hotels & Residences

Jung 2018 $$

“Dongdaemun skyline hub”

Lively

Design Listed A defining trait. Makes the hotel what it is. Design Architecture and interiors lead. There’s a creative vision at work. The whole shorthand → Wellness Listed A defining trait. Makes the hotel what it is. Wellness Built around feeling better. Rest, sweat, soak, spa. The whole shorthand → Social Listed A defining trait. Makes the hotel what it is. Social Energy and scene. Where the city goes out, whether or not it’s sleeping here. The whole shorthand →

Pullman Ambassador Seoul Eastpole

Gwangjin 2025 $$$

“Seongsu-adjacent urban hub”

Lively

Design Listed A defining trait. Makes the hotel what it is. Design Architecture and interiors lead. There’s a creative vision at work. The whole shorthand → Luxe Listed A defining trait. Makes the hotel what it is. Luxe The guest is conspicuously well cared for. Requests met before they’re made. The whole shorthand → Social Listed A defining trait. Makes the hotel what it is. Social Energy and scene. Where the city goes out, whether or not it’s sleeping here. The whole shorthand →

Our shorthand

What makes a hotel special, how well they pull it off, and what it feels like outside the door.

How well they pull it off

Gold

Extremely rare. Sets the global standard.

Silver

Brilliant execution. And we’re picky.

Bronze

They did this well. You’ll notice.

Listed

A defining trait. Makes the hotel what it is.

The eight vibes

Design

Architecture and interiors lead. There’s a creative vision at work.

Luxe

The guest is conspicuously well cared for. Requests met before they’re made.

Local

Rooted in place. Local character runs through the whole stay.

Social

Energy and scene. Where the city goes out, whether or not it’s sleeping here.

Heritage

A building with history. The story of the place is part of the stay.

Wellness

Built around feeling better. Rest, sweat, soak, spa.

Classic

A hotel the city grew up with. Same rituals, same regulars.

Resort

A world of its own. No reason to leave the property.

Scene — what’s outside the door

Lively

Where things happen: restaurants, shops, people.

Central

Well-located: walkable to some things, a short ride to more.

Quiet

Away from the crowds. Getting around takes intention.

Secluded

A place apart: the property is the destination.