Accor in London

Raffles London at The OWO

Westminster 2023 $$$$

“Stately espionage quarters”

Central

Luxe Gold Extremely rare. Sets the global standard. Luxe The guest is conspicuously well cared for. Requests met before they’re made. The whole shorthand → Heritage Gold Extremely rare. Sets the global standard. Heritage A building with history. The story of the place is part of the stay. The whole shorthand → Design Silver Brilliant execution. And we’re picky. Design Architecture and interiors lead. There’s a creative vision at work. The whole shorthand →

The Savoy

London 2024 $$$$

“Grand Strand institution”

Lively

Heritage Gold Extremely rare. Sets the global standard. Heritage A building with history. The story of the place is part of the stay. The whole shorthand → Classic Gold Extremely rare. Sets the global standard. Classic A hotel the city grew up with. Same rituals, same regulars. The whole shorthand → Luxe Silver Brilliant execution. And we’re picky. Luxe The guest is conspicuously well cared for. Requests met before they’re made. The whole shorthand →

NoMad London

Covent Garden 2021 $$$$

“Theatrical bohemian court salon”

Lively

Design Silver Brilliant execution. And we’re picky. Design Architecture and interiors lead. There’s a creative vision at work. The whole shorthand → Heritage Silver Brilliant execution. And we’re picky. Heritage A building with history. The story of the place is part of the stay. The whole shorthand → Social Silver Brilliant execution. And we’re picky. Social Energy and scene. Where the city goes out, whether or not it’s sleeping here. The whole shorthand →

Montcalm Royal London House

Finsbury 2016 $$$

“Mid-century skyline perch”

Central

Heritage Silver Brilliant execution. And we’re picky. Heritage A building with history. The story of the place is part of the stay. The whole shorthand → Wellness Silver Brilliant execution. And we’re picky. Wellness Built around feeling better. Rest, sweat, soak, spa. The whole shorthand → Social Bronze They did this well. You’ll notice. Social Energy and scene. Where the city goes out, whether or not it’s sleeping here. The whole shorthand →

art'otel London Battersea Power Station

Nine Elms 2022 $$$

“Playful skyline design perch”

Central

Design Silver Brilliant execution. And we’re picky. Design Architecture and interiors lead. There’s a creative vision at work. The whole shorthand → Wellness Bronze They did this well. You’ll notice. Wellness Built around feeling better. Rest, sweat, soak, spa. The whole shorthand → Social Bronze They did this well. You’ll notice. Social Energy and scene. Where the city goes out, whether or not it’s sleeping here. The whole shorthand →

Sofitel London St James

St. James's 2020 $$$

“Neoclassical French-British glamour”

Central

Design Bronze They did this well. You’ll notice. Design Architecture and interiors lead. There’s a creative vision at work. The whole shorthand → Luxe Bronze They did this well. You’ll notice. Luxe The guest is conspicuously well cared for. Requests met before they’re made. The whole shorthand → Heritage Bronze They did this well. You’ll notice. Heritage A building with history. The story of the place is part of the stay. The whole shorthand →

Novotel London Canary Wharf

Canary Wharf 2017 $$

“Dockland skyline statement”

Central

Social Bronze They did this well. You’ll notice. Social Energy and scene. Where the city goes out, whether or not it’s sleeping here. The whole shorthand → Design Listed A defining trait. Makes the hotel what it is. Design Architecture and interiors lead. There’s a creative vision at work. The whole shorthand → Wellness Listed A defining trait. Makes the hotel what it is. Wellness Built around feeling better. Rest, sweat, soak, spa. The whole shorthand →

Our shorthand

What makes a hotel special, how well they pull it off, and what it feels like outside the door.

How well they pull it off

Gold

Extremely rare. Sets the global standard.

Silver

Brilliant execution. And we’re picky.

Bronze

They did this well. You’ll notice.

Listed

A defining trait. Makes the hotel what it is.

The eight vibes

Design

Architecture and interiors lead. There’s a creative vision at work.

Luxe

The guest is conspicuously well cared for. Requests met before they’re made.

Local

Rooted in place. Local character runs through the whole stay.

Social

Energy and scene. Where the city goes out, whether or not it’s sleeping here.

Heritage

A building with history. The story of the place is part of the stay.

Wellness

Built around feeling better. Rest, sweat, soak, spa.

Classic

A hotel the city grew up with. Same rituals, same regulars.

Resort

A world of its own. No reason to leave the property.

Scene — what’s outside the door

Lively

Where things happen: restaurants, shops, people.

Central

Well-located: walkable to some things, a short ride to more.

Quiet

Away from the crowds. Getting around takes intention.

Secluded

A place apart: the property is the destination.