Flamboyant maximalist bolthole
A theatrical townhouse atmosphere comes alive across eccentric salons hung with vintage tapestries and original art by Francis Bacon and Andy Warhol.
“Broadwick Soho’s rooftop bar, meanwhile, is a perfect spot to spy on city life in comfort.”
What it’s good at
Remarkable
Martin Brudnizki interiors layer Murano glass chandeliers, custom Pierre Frey fabrics, and handcrafted brass elephant minibars.
Notable
Attentive staff provide packing services, paired with bespoke Frette bed linens and Ortigia Sicilia bath amenities.
Notable
Rooftop bar Flute hosts DJs and live sessions alongside street-facing espresso counter and aperitivo spot Bar Jackie.
What they say
One Michelin Key
Michelin
UK Readers' Choice Awards – The best hotels in London
Condé Nast Traveler
2025
Also in Wallpaper* and AFAR.
This 57-room hotel is pure modern luxury, but carefully tailored to its location; designer Martin Brudnizki was inspired by the Twenties opulence…
In a lively part of town
Where things happen: restaurants, shops, people.
Step past the pink entrance onto Broadwick Street, surrounded by Berwick Street's independent vinyl record shops, street food stalls, and bustling pubs.
The rooms
Embroidered tiger-and-elephant wallpaper frames custom beds, while suites feature handcrafted brass elephant cocktail bars sourced directly from Jaipur.
Dogs stay too.
Restaurant
Dear Jackie
The subterranean dining room has crimson silk walls and Murano glass lighting, serving refined Italian classics for dinner.
From here, a fracas of colors, textures, and patterns permeates every last corner of this 57-room hotel.
Bar
Flute
Drinks are poured over an onyx bar on the seventh floor, which opens onto a heated terrace overlooking London.
How it began
Founder Noel Hayden built the hotel as a tribute to his childhood years living at his parents' Bournemouth seaside hotel, Mon Ami.
“Ultimately, there's no other way to describe the hotel but as a sensory feast, combining Jazz Age opulence…”
Good to know
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Broadwick Soho Hotel
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London
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Our shorthand
How we rate hotels.
The medals
Gold
Extremely rare. Sets the global standard.
Silver
Brilliant execution. And we’re picky.
Bronze
They did this well. You’ll notice.
Listed
A defining trait. Makes the hotel what it is.
The eight vibes
Design
Built around a vision. Even the door handles have a designer.
Luxe
Cared for at every turn. The bath is drawn before you ask.
Local
It could only be here. You wake up knowing where you are.
Social
Where the city goes out. The bar is full and the night is young.
Heritage
A building with a story. Once a palace, a monastery, a station.
Wellness
You leave feeling new. Rest, sweat, soak and sleep like a stone.
Classic
The city grew up with it. Same rituals, same regulars, same bar.
Resort
A world of its own. Something to do from breakfast to nightcap.
The scene
Lively
Where things happen: restaurants, shops, people.
Central
Well-located: walkable to some things, a short ride to more.
Quiet
Away from the crowds. Getting around takes intention.
Secluded
A place apart: the property is the destination.