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Broadwick Soho Hotel

Broadwick Soho Hotel

Soho, London

Opened 2023   $$$$

“Flamboyant maximalist townhouse”

Design Social Luxe
Lively
Broadwick Soho Hotel — vibe

Vibe

Martin Brudnizki channels disco-era opulence across vibrant salons hung with original works by Andy Warhol and Francis Bacon.

“Flamboyant maximalist townhouse”

Design

Martin Brudnizki interiors layer red silk walls, Murano glass chandeliers, and custom brass elephant cocktail bars.

Social

Rooftop lounge Flute features DJ sets and skyline views alongside street-level aperitivo spot Bar Jackie.

Luxe

Fifty-seven rooms feature custom Frette linens, handwoven Isle of Bute throws, and Ortigia Sicilia bath amenities.

Lively

In Soho amid galleries and cocktail bars, Berwick Street market round the corner

Broadwick Soho Hotel — rooms

Rooms

Marbled wallpaper and bespoke brass elephant bars from Jaipur set a theatrical tone alongside handwoven Isle of Bute wool throws.

Broadwick Soho Hotel — backstory

Backstory

Founder Noel Hayden drew on childhood memories of his parents' Bournemouth seaside hotel to create a flamboyant London townhouse.

Broadwick Soho Hotel — eat & drink

Eat & drink

Descend to Dear Jackie for Italian dining beneath red silk walls, or take cocktails onto the heated rooftop terrace at Flute.

The neighborhood

Berwick Street's independent vinyl shops and historic market sit right outside, putting Soho's lively dining and gallery scene at your doorstep.

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