The collection
Six Senses London
“Edwardian wellness landmark”
Central
Kimpton Fitzroy London
“Bloomsbury terracotta palace”
Central
Hotel Indigo London Clerkenwell by IHG
“Clockmaker craft depot”
Central
InterContinental London - the O2 by IHG
“Riverside skyline waystation”
Central
Ruby Zoe Hotel London by IHG
“Playful music waystation”
Lively
Hotel Indigo London K West Shepherd's Bush by IHG
“Broadcast studio revival”
Central
InterContinental London Park Lane
“Parkside Mayfair institution”
Central
Hotel Indigo London - 1 Leicester Square by IHG
“Theatrical West End studio”
Lively
Ruby Stella Hotel London by IHG
“Dickensian lean-luxury hub”
Central
voco London - Marylebone by IHG
“Low-carbon Marylebone perch”
Central
Our shorthand
What makes a hotel special, how well they pull it off, and what it feels like outside the door.
How well they pull it off
Extremely rare. Sets the global standard.
Brilliant execution. And we’re picky.
They did this well. You’ll notice.
A defining trait. Makes the hotel what it is.
The eight vibes
Architecture and interiors lead. There’s a creative vision at work.
The guest is conspicuously well cared for. Requests met before they’re made.
Rooted in place. Local character runs through the whole stay.
Energy and scene. Where the city goes out, whether or not it’s sleeping here.
A building with history. The story of the place is part of the stay.
Built around feeling better. Rest, sweat, soak, spa.
A hotel the city grew up with. Same rituals, same regulars.
A world of its own. No reason to leave the property.
Scene — what’s outside the door
Where things happen: restaurants, shops, people.
Well-located: walkable to some things, a short ride to more.
Away from the crowds. Getting around takes intention.
A place apart: the property is the destination.