Bloomsbury London, United Kingdom
Renovated
2018
Price
$$$
Rated for
Heritage Design SocialOutside the door
The house
IHGBloomsbury terracotta monument
Statues of four British queens gaze from the terracotta facade into a grand lobby paved with a 19th-century zodiac mosaic.
“The elegant guest rooms, all calming creams and beiges, feature subtly whimsical touches, such as colorful pillows by textile designer Kit Miles.”
What it’s good at
Remarkable
A Grade II-star listed Victorian landmark featuring ornate terracotta architecture, zodiac mosaic flooring, and Pyrenean marble staircases.
Notable
Interiors pair custom dragon-motif textiles and bespoke linear carpeting with marble finishes and freestanding roll-top baths.
Notable
Fitz's Bar mixes psychology-inspired cocktails beneath a giant mirrorball alongside casual morning espresso at Burr and Co.
What they say
Michelin Selected
Michelin
UK Readers' Choice Awards – The best hotels in London
Condé Nast Traveler
2025
Its impossibly ornate lobby still bears its columns and arches and its mosaic floor; by the time you’re in the rooms, though, you’re treated to an eclectic contemporary-luxe look.
Right in the middle
Well-located: walkable to some things, a short ride to more.
Set on Bloomsbury's grandest garden square, the address offers peaceful, tree-lined strolls just steps from the British Museum and Lamb's Conduit Street.
The rooms
Muted cream bedrooms feature custom dragon cushions, marble bathrooms, and freestanding roll-top bathtubs tucked inside corner turret suites.
The gym
- Gym
- 24/7 fitness centre equipped with Technogym cardio machines, free weights, and stretching areas, plus in-room yoga mats.
Dogs stay too.
Fitz's Bar
Velvet sofas and ostrich feathers sit beneath an oversized mirrorball, where bartenders mix conceptual cocktails late into the night.
At the table
The ornate brasserie serves seasonal British dishes under crystal chandeliers, and the glass-roofed winter garden hosts traditional afternoon tea.
How it began
Architect Charles Fitzroy Doll designed the grand dining salon in 1898, later replicating its exact proportions for the Titanic's first-class restaurant.
Good to know
Stay here
Kimpton Fitzroy London
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London
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Our shorthand
How we rate hotels.
The medals
Gold
Extremely rare. Sets the global standard.
Silver
Brilliant execution. And we’re picky.
Bronze
They did this well. You’ll notice.
Listed
A defining trait. Makes the hotel what it is.
The eight vibes
Design
Built around a vision. Even the door handles have a designer.
Luxe
Cared for at every turn. The bath is drawn before you ask.
Local
It could only be here. You wake up knowing where you are.
Social
Where the city goes out. The bar is full and the night is young.
Heritage
A building with a story. Once a palace, a monastery, a station.
Wellness
You leave feeling new. Rest, sweat, soak and sleep like a stone.
Classic
The city grew up with it. Same rituals, same regulars, same bar.
Resort
A world of its own. Something to do from breakfast to nightcap.
The scene
Lively
Where things happen: restaurants, shops, people.
Central
Well-located: walkable to some things, a short ride to more.
Quiet
Away from the crowds. Getting around takes intention.
Secluded
A place apart: the property is the destination.