The collection
Lotte Hotel Seoul
“Myeongdong flagship luxury institution”
Lively
Lotte New York Palace
“Gilded Age citadel”
Central
Signiel Seoul
“High-altitude cloud sanctuary”
Central
Lotte Hotel Seattle
“Sequoia and stained glass”
Central
Lotte Hotel World
“Lakeside theme-park resort”
Lively
L7 Chicago by LOTTE
“Korean-accented Loop boutique”
Central
L7 Myeongdong Hotel
“Playful Myeongdong lifestyle hub”
Lively
L7 Gangnam
“Sleek Gangnam lifestyle tower”
Lotte City Hotel Myeongdong
“High-rise Myeongdong base”
Lively
Our shorthand
What makes a hotel special, how well they pull it off, and what it feels like outside the door.
How well they pull it off
Extremely rare. Sets the global standard.
Brilliant execution. And we’re picky.
They did this well. You’ll notice.
A defining trait. Makes the hotel what it is.
The eight vibes
Architecture and interiors lead. There’s a creative vision at work.
The guest is conspicuously well cared for. Requests met before they’re made.
Rooted in place. Local character runs through the whole stay.
Energy and scene. Where the city goes out, whether or not it’s sleeping here.
A building with history. The story of the place is part of the stay.
Built around feeling better. Rest, sweat, soak, spa.
A hotel the city grew up with. Same rituals, same regulars.
A world of its own. No reason to leave the property.
Scene — what’s outside the door
Where things happen: restaurants, shops, people.
Well-located: walkable to some things, a short ride to more.
Away from the crowds. Getting around takes intention.
A place apart: the property is the destination.