Downtown Detroit Detroit, Michigan
Renovated
2019
Price
$$$
Rated for
Design Social LocalOutside the door
Industrial craft clubhouse
The double-height living room centers on a roaring fireplace, rich leather seating, and vibrant contemporary art, drawing a stylish local crowd.
“Built by the watch brand that staked its name on Detroit's comeback, Shinola melds five historic buildings into a warm, design-driven downtown hotel…”
What it’s good at
Remarkable
American white oak pairs with custom bathroom fixtures inspired by watch casebacks.
Remarkable
The double-height Living Room and Brakeman beer hall anchor a buzzing drinking scene.
Remarkable
Adjoining Parker's Alley showcases independent Detroit makers beneath art curated by Library Street Collective.
What they say
One Michelin Key
Michelin
Also in Condé Nast Traveler, Wallpaper* and AFAR.
The result is a stylish, youth-oriented boutique hotel that plays up its historical heritage, its interiors recalling an idealized version of Detroit’s manufacturing heyday.
In a lively part of town
Where things happen: restaurants, shops, people.
Fronting bustling Woodward Avenue, the hotel opens at the rear directly onto the independent boutiques and casual eateries of Parker's Alley.
The rooms
Fifty distinct layouts showcase hardwood floors and loft windows, while select suites add deep soaking tubs, fireplaces, and vinyl turntables.
The gym
Peloton bikes and cardio equipment line the wood-paneled gym, and Shinola loaner bicycles wait for street exploration.
Dogs stay too.
Restaurant
San Morello
Wood-fired pizzas and handmade pastas emerge from the open kitchen, served across checkerboard floors or out on the sidewalk terrace.
Conceived as the city’s living room, Shinola Hotel brings together several new eateries and bars overseen by chef Andrew Carmellini and Noho Hospitality Group...
At the table
The wood-paneled Evening Bar serves craft cocktails, and drinks carry into the glass-roofed conservatory lounge.
How it began

Five interconnected buildings unite the property, restoring a 1915 terracotta department store and a Singer sewing machine shop alongside three modern annexes.
“Camel, grey, blush, and deep green tones complement oil-rubbed bronze, soft leather, plush mohair, and American white oak—a palette inspired by London social clubs.”
Good to know
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Shinola Hotel
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Our shorthand
How we rate hotels.
The medals
Gold
Extremely rare. Sets the global standard.
Silver
Brilliant execution. And we’re picky.
Bronze
They did this well. You’ll notice.
Listed
A defining trait. Makes the hotel what it is.
The eight vibes
Design
Built around a vision. Even the door handles have a designer.
Luxe
Cared for at every turn. The bath is drawn before you ask.
Local
It could only be here. You wake up knowing where you are.
Social
Where the city goes out. The bar is full and the night is young.
Heritage
A building with a story. Once a palace, a monastery, a station.
Wellness
You leave feeling new. Rest, sweat, soak and sleep like a stone.
Classic
The city grew up with it. Same rituals, same regulars, same bar.
Resort
A world of its own. Something to do from breakfast to nightcap.
The scene
Lively
Where things happen: restaurants, shops, people.
Central
Well-located: walkable to some things, a short ride to more.
Quiet
Away from the crowds. Getting around takes intention.
Secluded
A place apart: the property is the destination.