Bloomsbury London, United Kingdom
Renovated
2018
Price
$$$
Rated for
Design Heritage LocalOutside the door
Bloomsbury townhouse refuge
Five interconnected Georgian townhouses evoke a private club with book-lined reading nooks, velvet armchairs, and two secluded courtyard gardens.
What it’s good at
Notable
Residential interiors styled by Champalimaud with jewel-toned velvets, Art Deco lighting, and custom Liberty wallpapers.
Notable
Five interconnected Grade II listed Georgian townhouses dating to 1776 on tree-lined Gower Street.
Notable
Bloomsbury Set literary heritage echoed in curated library shelves and Lao She inspired afternoon tea.
What they say
Also in AFAR.
Its 50 rooms and suites span five Georgian townhouses dating back to 1776, and the landmarked brick buildings are elegant but unflashy.
Right in the middle
Well-located: walkable to some things, a short ride to more.
Set in literary Bloomsbury, the townhouses sit steps from the British Museum and garden squares, with Soho an easy walk away.
The rooms
Guestrooms pair rich jewel tones with custom Liberty wallpapers, bespoke cabinetry, and marble en-suite shower rooms.
Treatments
Therapies draw on Asian healing traditions, offering Zhi ya reflexology, Tuina acupressure, and medicinal footbaths.
At the table
Afternoon tea serves ginger scones and egg tarts in the library, and The Alchemy Bar mixes bespoke gin cocktails.
How it began
Dating to 1776, these five Georgian townhouses on Gower Street were comprehensively restored in 2018 by New York designer Alexandra Champalimaud.
Good to know
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London
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Our shorthand
How we rate hotels.
The medals
Gold
Extremely rare. Sets the global standard.
Silver
Brilliant execution. And we’re picky.
Bronze
They did this well. You’ll notice.
Listed
A defining trait. Makes the hotel what it is.
The eight vibes
Design
Built around a vision. Even the door handles have a designer.
Luxe
Cared for at every turn. The bath is drawn before you ask.
Local
It could only be here. You wake up knowing where you are.
Social
Where the city goes out. The bar is full and the night is young.
Heritage
A building with a story. Once a palace, a monastery, a station.
Wellness
You leave feeling new. Rest, sweat, soak and sleep like a stone.
Classic
The city grew up with it. Same rituals, same regulars, same bar.
Resort
A world of its own. Something to do from breakfast to nightcap.
The scene
Lively
Where things happen: restaurants, shops, people.
Central
Well-located: walkable to some things, a short ride to more.
Quiet
Away from the crowds. Getting around takes intention.
Secluded
A place apart: the property is the destination.