Fitzrovia London, United Kingdom
Renovated
2024
Price
$$$$
Rated for
Design Wellness SocialOutside the door
Maximalist bohemian sanctuary
A dark entrance tunnel delivers guests straight into a lush central courtyard, opening into theatrical spaces hung with eccentric curiosities and taxidermy.
“Dark, moody and draped in sumptuous fabrics, with art-filled walls and eclectic (even eccentric) design pieces, it practically swings from the chandeliers.”
What it’s good at
Remarkable
Three-storey hanging gardens of jasmine and passionflower frame moody maximalist rooms draped in rich velvets and provocative art.
Notable
Subterranean DAMU Spa offers Austrian Alpine mud rasul chambers and a sensory zero-gravity saltwater flotation pool.
Notable
Evenings bring botanical cocktails and weekend DJ sets at Waeska Bar alongside resident artist showcases in Studio 5.
What they say
Michelin Selected
Michelin
Also in Wallpaper*.
it’s nevertheless nothing short of a fantasy world, a moody, atmospheric 33-room boutique hotel surrounding a central courtyard full of hanging jasmine and passionflower.
In a lively part of town
Where things happen: restaurants, shops, people.
Set on quiet Newman Street in Fitzrovia, the hotel sits moments from Soho nightlife, Oxford Street shops, and West End theatres.
The rooms
Maximalist bedrooms feature dark marble bathrooms and rich velvets, while select suites add Bedouin-style tented beds or private terraces.
The apothecary
Bring a swimsuit.
Curved taupe drapes frame a central consultation plinth and backlit shelves lined with botanical apothecary bottles.
The rasul and pool
An earthen mud cave hosts Austrian Alpine steam rituals, and the saltwater hydrotherapy pool uses acoustic sound vibrations.
Dogs stay too.
At the table
Jurema Terrace serves light dishes under a glass greenhouse roof, and a pink-walled salon displays eclectic artwork.
How it began
Founder Rami Fustok transformed a former central London office building into an eccentric sanctuary named for the hallucinogenic botanical root.
Good to know
Stay here
The Mandrake
Choose your dates to see every room and rate, and book in a few steps.
Add dates to see the price for your stay.
Or book with
Booking.com ExpediaWe may earn a commission when you book through Booking.com or Expedia. It never decides which hotels we include or how we rate them.
London
More like this
The Newman
“Bohemian Fitzrovia sanctuary”
The Standard London
“Brutalist retro-futurist showpiece”
Sea Containers London
“Transatlantic riverside showpiece”
The London EDITION
“Belle Époque commons”
The Londoner Hotel
“Theatrical West End hideaway”
Charlotte Street Hotel
“Bloomsbury design showpiece”
Nobu Hotel London Portman Square
“Japanese minimalist outpost”
Aethos London Shoreditch
“Brutalist design showcase”
The app
Like this one? There are so many more.
Swipe any city’s hotels and heart the ones you love. The app gets your taste.
Our shorthand
How we rate hotels.
The medals
Gold
Extremely rare. Sets the global standard.
Silver
Brilliant execution. And we’re picky.
Bronze
They did this well. You’ll notice.
Listed
A defining trait. Makes the hotel what it is.
The eight vibes
Design
Built around a vision. Even the door handles have a designer.
Luxe
Cared for at every turn. The bath is drawn before you ask.
Local
It could only be here. You wake up knowing where you are.
Social
Where the city goes out. The bar is full and the night is young.
Heritage
A building with a story. Once a palace, a monastery, a station.
Wellness
You leave feeling new. Rest, sweat, soak and sleep like a stone.
Classic
The city grew up with it. Same rituals, same regulars, same bar.
Resort
A world of its own. Something to do from breakfast to nightcap.
The scene
Lively
Where things happen: restaurants, shops, people.
Central
Well-located: walkable to some things, a short ride to more.
Quiet
Away from the crowds. Getting around takes intention.
Secluded
A place apart: the property is the destination.