Soho London, United Kingdom
Renovated
2021
Price
$$$$
Rated for
Design Luxe SocialOutside the door
The house
FirmdaleMaximalist mews sanctuary
A towering bronze cat sculpture greets guests in the lobby, opening onto fireside drawing rooms secreted away down a cobblestone mews.
“Expect lots and lots of space, given you’re in Soho. Every Firmdale hotel is quintessentially British, and no two of its bedrooms are ever the same.”
What it’s good at
Remarkable
Patterned Kit Kemp interiors, bespoke fabric headboards, and a ten-foot bronze Fernando Botero cat in the lobby.
Notable
Granite bathrooms stocked with custom RikRak toiletries, plus dedicated drawing rooms with round-the-clock honesty bars.
Notable
A pewter bar under an Alexander Hollweg mural, hosting weekly live music and Sunday film screenings.
What they say
One Michelin Key
Michelin
UK Readers' Choice Awards – The best hotels in London
Condé Nast Traveler
2025
London’s Soho Hotel is impossibly glamorous, a luxury boutique that is at once classic and original.
In a lively part of town
Where things happen: restaurants, shops, people.
Tucked between Dean and Wardour streets, the hotel offers a quiet retreat steps from West End theatres and Soho dining.
The rooms
Loft-style warehouse windows frame bedrooms styled with vibrant fabric headboards, textured wallpapers, and roomy marble bathrooms.
The gym
Cardio machines, free weights, and a hanging boxing bag furnish the mirrored fitness studio.
The treatment rooms
Soholistic treatment rooms provide restorative massages and tailored skincare rituals using Temple Spa products.
Refuel Restaurant
Floral wallpaper and bright orange pillars surround tables serving modern British brasserie fare and afternoon tea.
Refuel Bar
Alexander Hollweg's vivid motoring mural spreads above the pewter bar, which hosts live music every Wednesday.
At the table
Guest drawing rooms offer quiet seating beside log-burning fireplaces and twenty-four-hour honesty bars.
How it began
Opened in 2004, the hotel turned a former multi-storey car park into a boutique hideaway, leaving subtle motoring references throughout.
Good to know
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London
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Our shorthand
How we rate hotels.
The medals
Gold
Extremely rare. Sets the global standard.
Silver
Brilliant execution. And we’re picky.
Bronze
They did this well. You’ll notice.
Listed
A defining trait. Makes the hotel what it is.
The eight vibes
Design
Built around a vision. Even the door handles have a designer.
Luxe
Cared for at every turn. The bath is drawn before you ask.
Local
It could only be here. You wake up knowing where you are.
Social
Where the city goes out. The bar is full and the night is young.
Heritage
A building with a story. Once a palace, a monastery, a station.
Wellness
You leave feeling new. Rest, sweat, soak and sleep like a stone.
Classic
The city grew up with it. Same rituals, same regulars, same bar.
Resort
A world of its own. Something to do from breakfast to nightcap.
The scene
Lively
Where things happen: restaurants, shops, people.
Central
Well-located: walkable to some things, a short ride to more.
Quiet
Away from the crowds. Getting around takes intention.
Secluded
A place apart: the property is the destination.