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The Zetter Bloomsbury

The Zetter Bloomsbury

Bloomsbury, London

Opened 2026   $$$

“Curated Georgian townhouse”

Heritage Design Social
Central
The Zetter Bloomsbury — vibe

Vibe

Six interconnected Georgian townhouses feel like a lived-in collector's manor, layered with Turkish rug ottomans, reclaimed timber, and St Ives modernist paintings.

“Curated Georgian townhouse”

Heritage

Six interconnected three-hundred-year-old Grade-listed Georgian townhouses restored directly opposite the British Museum.

Design

James Thurstan Waterworth layers reclaimed timber, Turkish rug ottomans, and St Ives modernist artworks across each room.

Social

The Parlour mixes creative cocktails beside a leafy courtyard garden hosting seasonal food and drink residencies.

Central

In Bloomsbury opposite the British Museum, a short walk from Russell Square and Covent Garden.

The Zetter Bloomsbury — rooms

Rooms

Bedrooms feature antique floorboards and fabric wallpaper, with bay windows framing garden views and marble bathrooms housing freestanding clawfoot bathtubs.

Wellness

A 24-hour gym opens directly onto a private outdoor yoga deck tucked away within the townhouse grounds.

Backstory

Four years of restoration merged six 300-year-old Grade-listed townhouses on Montague Street into a singular residence designed by James Thurstan Waterworth.

The Zetter Bloomsbury — eat & drink

Eat & drink

The glass-roofed Orangery serves afternoon tea beside a secluded garden courtyard, while The Parlour pours inventive cocktails alongside seasonal kitchen residencies.

The neighborhood

Set directly opposite the grand columns of the British Museum, quiet Montague Street is an easy walk from Russell Square's leafy garden lawns.

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