The collection
W Maldives
“Playful coral haven”
Secluded
W Singapore - Sentosa Cove
“Tropical marina playground”
Secluded
W Amsterdam
“Historic bank vault playground”
Lively
W Aspen
“Slopeside après lair”
Lively
W Chengdu
“Electric Sichuan lounge”
Lively
W Dubai – Mina Seyahi
“Harbourfront nightlife playground”
Lively
W Hong Kong
“Whimsical harbor dreamscape”
Central
W New York Union Square
“Beaux-Arts parkside showpiece”
Lively
W Osaka
“Playful neon monolith”
Lively
W Rome
“Playful palazzo glamour”
Central
W Taipei
“Neon urban playground”
Lively
W Austin
“Music-infused downtown playground”
Lively
W Bangkok
“High-energy neon clubhouse”
Central
W Hollywood
“Reimagined Hollywood social flagship”
Lively
W London
“Electric disco playhouse”
Lively
W Melbourne
“Laneway glam hub”
Central
W Mexico City
“Polanco nightlife hub”
Lively
W San Francisco
“Gold fever futurism”
Central
W Seattle
“Jet age lodge”
Central
W Shanghai The Bund
“Neon riverfront playground”
Central
W Sydney
“Harbourfront nightlife beacon”
Lively
W New York - Times Square Hotel
“Elevated Broadway stage”
Lively
Our shorthand
What makes a hotel special, how well they pull it off, and what it feels like outside the door.
How well they pull it off
Extremely rare. Sets the global standard.
Brilliant execution. And we’re picky.
They did this well. You’ll notice.
A defining trait. Makes the hotel what it is.
The eight vibes
Architecture and interiors lead. There’s a creative vision at work.
The guest is conspicuously well cared for. Requests met before they’re made.
Rooted in place. Local character runs through the whole stay.
Energy and scene. Where the city goes out, whether or not it’s sleeping here.
A building with history. The story of the place is part of the stay.
Built around feeling better. Rest, sweat, soak, spa.
A hotel the city grew up with. Same rituals, same regulars.
A world of its own. No reason to leave the property.
Scene — what’s outside the door
Where things happen: restaurants, shops, people.
Well-located: walkable to some things, a short ride to more.
Away from the crowds. Getting around takes intention.
A place apart: the property is the destination.