Midtown publishing showpiece
Antique typewriters and a concierge desk constructed from stacked newspapers set a literary tone in the lobby.
Where it shines
Notable
Letterpress room numbers, custom millwork, and a front desk crafted from stacked newspapers by VLDG.
Listed
Up on 20 offers seasonal rooftop cocktails overlooking the Empire State Building alongside the ground-floor Library Bar.
Listed
The property references Herald Square publishing history through antique typewriter displays and Garment District textile patterns.
What they say
Also in Wallpaper*.
the concierge desk made from decorative newspaper stacks is an accurate summary of the convivial atmosphere that runs throughout.
Right in the middle
Well-located: walkable to some things, a short ride to more.
Set on 31st Street between Fifth Avenue and Broadway, the hotel sits steps from Koreatown and the Empire State Building.
The rooms
Neutral palettes are accented by pops of hot pink, custom millwork, and printing press letter-style room numbers.
The gym
- Gym
- 24-hour fitness center equipped with cardio machines, treadmills, and free weights.
Dogs stay too.
Restaurant
The Den & Library Bar
Tall bookshelves and leather sofas line the ground-floor lounge, which serves seasonal bistro dishes and craft cocktails.
At the table
The seasonal twentieth-floor rooftop bar serves craft cocktails and small plates under an industrial pergola overlooking Midtown.
How it began

The hotel opened in 2014, borrowing its design cues from the historic printing houses and textile looms of Midtown South.
Good to know
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Hyatt Herald Square New York
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Our shorthand
How we rate hotels.
The medals
Gold
Extremely rare. Sets the global standard.
Silver
Brilliant execution. And we’re picky.
Bronze
They did this well. You’ll notice.
Listed
A defining trait. Makes the hotel what it is.
The eight vibes
Design
Built around a vision. Even the door handles have a designer.
Luxe
Cared for at every turn. The bath is drawn before you ask.
Local
It could only be here. You wake up knowing where you are.
Social
Where the city goes out. The bar is full and the night is young.
Heritage
A building with a story. Once a palace, a monastery, a station.
Wellness
You leave feeling new. Rest, sweat, soak and sleep like a stone.
Classic
The city grew up with it. Same rituals, same regulars, same bar.
Resort
A world of its own. Something to do from breakfast to nightcap.
The scene
Lively
Where things happen: restaurants, shops, people.
Central
Well-located: walkable to some things, a short ride to more.
Quiet
Away from the crowds. Getting around takes intention.
Secluded
A place apart: the property is the destination.