Vibe
Antique typewriters and a front desk crafted from newspapers channel the historic publishing legacy of nearby Herald Square.
“Midtown publishing showcase”
Publishing letterpress-and-newsprint motifs and fashion stitch detailing by VLDG shape the lobby and rooms.
Up on 20 rooftop bar serves craft cocktails and small plates seasonally for guests and outside patrons.
The interiors borrow Herald Square publishing and Garment District fashion motifs in typography, textures, and millwork.
On 31st Street between Broadway and Fifth Avenue, three blocks south of Herald Square.
Rooms
Compact guestrooms feature stitch detailing and custom millwork inspired by the Garment District, accented by printing press room numbers.
Backstory
The 2014 conversion reimagined a former chain hotel through the lens of Manhattan's historic printing houses and textile trades.
Eat & drink
Seasonal cocktails and small plates are served at the twentieth-floor rooftop bar, Up on 20, framing close views of the Empire State Building.
The neighborhood
Set on 31st Street between Broadway and Fifth Avenue, the hotel sits three blocks south of Herald Square.
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The app
This is one hotel. The app has every one we rate, in your pocket, for the whole trip.
Our shorthand
What makes a hotel special, how well they pull it off, and what it feels like outside the door.
How well they pull it off
Extremely rare. Sets the global standard.
Brilliant execution. And we’re picky.
They did this well. You’ll notice.
A defining trait. Makes the hotel what it is.
The eight vibes
Architecture and interiors lead. There’s a creative vision at work.
The guest is conspicuously well cared for. Requests met before they’re made.
Rooted in place. Local character runs through the whole stay.
Energy and scene. Where the city goes out, whether or not it’s sleeping here.
A building with history. The story of the place is part of the stay.
Built around feeling better. Rest, sweat, soak, spa.
A hotel the city grew up with. Same rituals, same regulars.
A world of its own. No reason to leave the property.
Scene — what’s outside the door
Where things happen: restaurants, shops, people.
Well-located: walkable to some things, a short ride to more.
Away from the crowds. Getting around takes intention.
A place apart: the property is the destination.